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engagement [clear filter]
Monday, April 4
 

TBA

Meeting Research Methods Needs, with SAGE Publishing (ONLINE ONLY)
*This session will be available only to Online Conference attendees and within the Archive.


Hear how SAGE Publishing developed and continues to evolve its SAGE Research Methods suite to match how research methods and research skills are taught in course curriculum and applied by new and seasoned researchers alike. Based on extensive market research and customer feedback, new content types and platform enhancements have launched to meet the needs of faculty and librarians who are training the next generation of researchers.

Speakers
avatar for Melissa Crowley

Melissa Crowley

Marketing Manager, SAGE Publishing

Exhibitors
avatar for SAGE Publishing

SAGE Publishing

SAGE is a leading international publisher of journals, books, and electronic media for academic, educational, and professional markets. San José State University School of Library and Information Science http://slisweb.sjsu.edu The School of Library and Information Science at... Read More →



Monday April 4, 2016 TBA
Online Only
 
Tuesday, April 5
 

9:45am

Pathways to Primary Sources
This informative session will explore innovative solutions for increasing student engagement and faculty in-class use of digital primary sources. Join humanities and social sciences data providers Adam Matthew as they showcase new tools that will enliven students’ imaginations and faculty research. Hear from Michael Levine-Clark on how these features are transforming the learning experiences at the University of Denver. Attendees will have the opportunity to ask the panel questions and receive free, 30 day trial access to all interactive tools featured.

Speakers
avatar for Alex Butler

Alex Butler

Product Specialist and Academic Outreach, Adam Matthew Digital
Hello! When I'm not talking about digital resources or primary source research, feel free to chat to me about football (translation: soccer), food (any kind), the UK and anything you fancy really. Look forward to meeting you!
avatar for Michael Levine-Clark

Michael Levine-Clark

Dean, University of Denver Libraries
avatar for Lenny Rogers

Lenny Rogers

Senior US Library Sales Manager, Adam Matthew Digital



Tuesday April 5, 2016 9:45am - 10:30am
Room 103

3:30pm

S65 - True Impact: How to Measure and Drive Deeper User Engagement?
User Engagement is a matter of common parlance in today’s business world. Few managers or investors will assess the performance of a business on how many users or hits it has alone; equally, if not more, important is how “engaged” those users are. Metrics such as “active users” have replaced “unique visitors”, in order to provide a perspective not only of the volume of people benefiting from a resource, but also the scale of impact it is having on them.  Steve Jobs once said, “I would rather a business with 100 impassioned users than 100,000 indifferent ones”.
 
Libraries are catching onto this thinking too. Historically, libraries have had limited tools to monitor or interpret user engagement and this has underpinned the way in which resource development has developed. The traditional approach was the “volume strategy” where, in the absence of insight into our users and with a consequentially hindered pulse on demand, our objective was to provide as many resources as possible at the lowest cost. This has often been dubbed the “just in case” method, where key metrics were volume and cost (e.g. cost per item).
 
Today, we find ourselves firmly in a time of “ROI Assessment” where, with improvements analytics tools, we can now introduce a perspective of “value” into resource assessment. This heighted focus not just on use, not just volume, has spurred new roles in resource assessment and new models such as “patron driven acquisition” where the idea is to provide a greater breadth of resource whilst more closely aligning our budgets to users’ requirements. This has often been dubbed the “just in time” method, where key metrics are cost per use/user, etc.
 
But what of the future? The reality is that we currently have no perspective on the true impact of our resources. The “R” in our current “ROI” metrics will only tell us if someone accessed or used a resource – it does not tell us how they used it, why they used it, and what impact it had on them. We foresee a new era of “Impact Value Assessment” emerging that will, as in business, provide libraries with a more accurate way to gauge the true impact or “value” to our end users.
 
Our libraries collaborated this last year with Kanopy, the video streaming platform, on a project that dove into and explored patron usage behavior (via behavioral tracking tools, events-based-analysis, user surveys, etc) with three objectives in mind:
(1) to better understand not just what our users were using, but why and how they were using it;
(2) to design and build metrics that captured a perspective of end user impact and would complement our ROI analyses; and
(3) to develop tangible approaches for how we could incorporate this information into our acquisition, assessment and promotional activities.
 
We believe that developing reliable engagement ROI metrics will further transform our approach to resources in the digital age, and bring libraries up to speed with industry best practices.

Speakers
avatar for Tom Humphrey

Tom Humphrey

Director of Sales & Strategy, Kanopy
avatar for John Jax

John Jax

Associate Professor & Murphy Library Collection Librarian, jjax@uwlax.edu
John has worked for the University of Wisconsin System for more than 23 years, with the last 15 years at the La Crosse campus. Having work and supervisory experiences in and over a variety of library units, including department chair and interim director positions, John is currently... Read More →
avatar for Anne Cerstvik Nolan

Anne Cerstvik Nolan

Collection Strategist, Brown University
Anne has been at the Brown University Library for 26 years, first as Assistant Head of Reference and Head of Interlibrary Loan. Along the way, someone realized that all of the eresources work she had been doing (in addition to the other two jobs) was really a full-time job, and so... Read More →
avatar for Mark Pompelia

Mark Pompelia

Visual + Material Resource Librarian, Rhode Island School of Design


Tuesday April 5, 2016 3:30pm - 4:15pm
Room 203
 
Wednesday, April 6
 

10:00am

S81 - Avoiding e-Burnout
The e-resource ecosystem is characterized by constant change in content, systems, standards, practices and technology. Learn how to recognize e-resource burnout and strategize how to avoid emotional exhaustion, reduced achievement, and feeling depersonalized. This session will suggest ways to increase engagement, coping skills, personal efficacy, and job satisfaction.

Speakers
avatar for Margaret Hogarth

Margaret Hogarth

Resource & Acquisition Team Leader, Claremont Colleges Library
Margaret Hogarth is the Information Resources Acquisitions Team Leader at the Claremont Colleges Library, where she works with electronic resources, acquisitions and STEM-related services. She has an MLIS from California State University, San Jose and a Masters in Environmental Studies... Read More →


Wednesday April 6, 2016 10:00am - 10:45am
Salon A/B