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Tuesday, April 5 • 9:45am - 10:00am
S44-01 - Developing Marketing Plan for Library Databases to Optimize Return on Investment

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The goal of this presentation is to provide different strategies to maximize the return on investment through promotion and marketing of library databases. It will also uncover the popular marketing theory & practices in use to develop an effective marketing plan for library databases using both free and paid methods.
*This short talk is part of session "S44 - External Relationships"


Xan Arch

Director of Collection Services, Reed College

avatar for Kanu A. Nagra, Ph.D

Kanu A. Nagra, Ph.D

Associate Professor, Borough of Manhattan Community College/CUNY
Multiple Learning Styles, Critical Thinking and Research Skills, Marketing Library Databases, Cultivating Research & Inquiry Skills, E-metrics. | | Other Interests : Gardening with Recycled Items, Safari, Sky Diving, Ocean Diving and Traveling.

Tuesday April 5, 2016 9:45am - 10:00am
Room 301

Attendees (125)