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Tuesday, April 5 • 9:45am - 10:00am
S44-01 - Developing Marketing Plan for Library Databases to Optimize Return on Investment

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The goal of this presentation is to provide different strategies to maximize the return on investment through promotion and marketing of library databases. It will also uncover the popular marketing theory & practices in use to develop an effective marketing plan for library databases using both free and paid methods.
*This short talk is part of session "S44 - External Relationships"


Xan Arch

Director of Collection Services, Reed College

avatar for Kanu A. Nagra, Ph.D

Kanu A. Nagra, Ph.D

Associate Professor and E-resources Librarian, Borough of Manhattan Community College, CUNY
E- metrics, Critical Thinking Skills in Multiple Learning Style LearnersOther Interests : Gardening, Sky Diving and Traveling.

Tuesday April 5, 2016 9:45am - 10:00am CDT
Room 301